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Hotels & Hospitality · Scandinavia

Nordic PR & market positioning
for hotels and hospitality brands.

We shape how hotels and hospitality brands are positioned and perceived across Scandinavia — culturally, editorially and strategically.

We shape how hotels and hospitality brands are positioned
and perceived across Scandinavia — culturally, editorially
and strategically.

Who we are

A team for considered, design-led brands.

Rose PR is a dedicated team of specialists with deep experience in the Nordic market. We create brand awareness and media coverage that feels thoughtful, relevant and lasting.

We don't chase headlines, we craft legacies.

The Scandinavian market is often perceived as accessible, yet rarely deeply understood.

Services

01

Public Relations

Targeted, relationship-led media visibility.

02

Brand Positioning

How your brand is perceived and positioned.

03

Investor Sourcing

Connecting projects with aligned capital.

04

Buyer Representation

Representing buyers of hospitality assets.

Who we work with

Brands building meaningful visibility.

From independent names to established hotels seeking stronger regional presence, we support brands at different stages of growth across the Scandinavian and German market.

We work with those who value quality, authenticity and a clear point of view — bringing their stories to the audiences that matter most.

Selected clients

Ytri

Retreat

Lilløy Lindenberg

Oslo

Datu Wellness

Retreats

Our philosophy

Storytelling that resonates, not just reaches.

We see PR and storytelling as inherently connected. Our role is to support brands in building emotional connection, long-term visibility and stories that endure.

We call it PR with purpose.

In their own words

"From the very beginning, Regitze played an important role in helping us build awareness around Ytri and communicate our story to the world. Her professionalism, dedication, and genuine enthusiasm have made her a valued partner throughout our journey. She has developed a deep understanding of our brand, and her insights have been invaluable. It has truly been a pleasure working with her, and we are incredibly grateful for everything she has contributed."

KINE WILLUMSEN — GENERAL MANAGER, YTRI ISLAND RETREAT

"We worked with Regitze and Rose PR for our 10 years anniversary at Hotel Oderberger and were very happy. From press release to scheduling press visits the collaboration was always professional and easy going. Recomendation from my side"

DR. VERENA JAESCHKE — CO-CEO GLS SPRACHENZENTRUM & HOTEL ODERBERGER

"Rose has rare ability to quickly understand a brand’s essence and translate it into compelling media stories. Thanks to their thoughtful, strategic approach, we were featured in Børsen Pleasure in a beautifully written piece that captured the spirit of our retreats perfectly."

CONSTANTIN BJERKE — FOUNDER, DATU WELLNESS RETREATS

"Regitze supported us with media relations for the opening of our first hotel in Denmark. Always super-professional and very pleasant. Great to have such an experienced local partner who can build on a large media and partner network."

TAMARA SCHWARZ — SPECKBACHER

"A true professional, so keen on understanding our requirements in terms of strategy and storytelling. It gave me much more clarity regarding our Instagram strategy and how to position the hotel on the market."

CAROLIN — PR & MEDIA RELATIONS, REGENT BERLIN

"Rose PR’s ability to understand our specific needs and adapt strategies accordingly sets them apart. Regitze breaks down projects into manageable tasks aligned with our resources. Her hospitality knowledge is a valuable asset."

LEE CHAMBERLAIN — CEO, REEVELA